Why we started Glowlit

We started out as buyers

We were always looking for the lowest materials price, but unpredictable fluctuations made it difficult to make smart business decisions. We were left wondering whether it was time to stock up or wait for prices to drop.

When we looked to conventional business intelligence for help, we found guesstimates based on obscure macro-trends. These reports were expensive, and rarely gave us accurate, timely data

We thought – what if we could find a way to make this information better, and available for free? So we imagined Glowlit.

Glowlit gives only verified customers access to product-specific price reports. This ensures the continued accuracy of our data, and allows us to offer you real-time data by product, region, and volume.

We started Glowlit for one simple reason - we benefit together as a community of verified and vetted customers. Our reports are always free because a transparent market is a better market.

Have additional questions? Reach out to us at guy@glowlit.com.

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Leadership Team

Guy Soreq

Founder & CEO

Guy Soreq has worked with raw materials for all of his life. Working for his family’s business, Sorpol, Guy sourced raw materials for the Israeli market. At McKinsey and after that at Solvay, Guy handled challenging price negotiations.
Guy received a joint degree in Chemistry and Biology (B.Sc.) from the Hebrew University of Jerusalem and an MBA from Columbia Business School.

Elad Avni


With more than a decade of experience pushing products and balancing between Product and Growth, for both B2C and B2B products, Elad Avni comes with a true hunger to optimize an offline industry, yearning for true change from within.